Quaestor Equity Partners LLC

The Niche Industry Brief: Highlights for $5 to 50 million makers and marketers of

industrial products.

Third Quarter 2005

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Articles:

Outsourcing Overseas

Credit Risk Management Systems and Credit Industry Groups

Is Your CRM Marketing Database Ready For Prime Time?

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Outsourcing Overseas

By Richard Gibb, dick@quaestorequity.com

 

My friend described the product costing method for their new plant in China, “Cost is a

function of material and overhead elements.  We do not consider labor cost because it is no

larger than a rounding error in our final calculations.”

 

No wonder many companies worldwide source their products in China to reduce cost. Some

developed sourcing relationships, others started joint ventures, and still others set up their

own factories to serve both local and export markets. Clearly the attraction of very

inexpensive labor is irresistible.

 

Businesses have always sought low cost labor.  In the 50’s and 60’s they focused on the

southern part of the US, with local government incentives, non-union labor, and lower

wages.  Then, in the 70’s and 80’s they went to the Mexican border and established

Maquiladoras.  Later, they sought out opportunities in the Philippines, India, Thailand and a

host of other countries.  When the Iron Curtain fell, countries like Poland, Hungry and the

Czech Republic were favorite places to seek lower cost of production.  As China opened up,

the rush to the Far East began.  The search for lower labor costs will eventually move

elsewhere when Chinese wages rise.  But with 1.2 billion people to employ, China will be

center stage for a long time.

 

Many companies have saved millions of dollars through outsourcing - but there have been

significant failures as well.  Reasons for failure are many, including inadequate personnel

resources and talent, limitations of capital, or picking the wrong local partner.  But the most

common reason is failure to develop an outsourcing strategy that is consistent with the

company's overall strategic plan.  It is critical that a smaller company, for whom failure may

mean bankruptcy, have the right strategy.

 

Long term success begins with making the right decision on what to outsource, which

depends on the company's strategic product plans and a careful analysis of the relevant

characteristics of the product, subassembly or part under consideration.

 

Outsourcing is potentially most beneficial if the product or has these characteristics:

            Make-to-stock

            High volume

            Few optional features

            High labor content

            Well documented drawings, BOMs, etc.

            Well defined manufacturing process

            Infrequent design changes

            High value-to-volume ratio

 

Be cautious when outsourcing products or subassemblies that lack these characteristics. In

addition, be cautious if any of the following conditions exist:

            The manufacturing processes is a core competency of the enterprise

            The technology or processes are difficult to protect from illegal copying

            Customization is required

            Demand is unpredictable, with short lead times and high inventory value

            A subassembly is critical to production in another plant

            Some material content is difficult to source

 

When the above conditions pertain, often the best solution is not outsourcing but an internal

cost reduction initiative such as Lean Manufacturing or Value Engineering.  Outsourcing

always has a cost, typically underestimated.  If costs can be reduced internally instead of

outsourcing, this avoids extending the supply chain and stretching organizational resources.

 

When outsourcing is the right decision, there are ample opportunities to find partners

around the world that can reduce costs.  In a subsequent article we will suggest ways of

approaching that challenge and pitfalls to avoid.

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Richard Gibb served as Executive Vice-President of Federal Signal Corporation, a $1.2

billion producer of products for industry, commerce and government.  He had responsibility

for strategic outsourcing and established relationships with suppliers in Europe, Central

America, South America, Africa, Australia, and throughout the Far East. He is a Managing

Partner of Quaestor Equity Partners and engages in Strategic Consulting assignments for the

Outsourcing Network.  Reach him at dick@quaestorequity.com.

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Credit Risk Management Systems and Credit Industry Groups

By Steven Gan, s.gan@icmaj.com

 

A credit risk management system helps to minimize the risk of extending credit to customers

who may default on payment.  When a credit risk management system is properly

constructed, it allows the company to meet its sales objectives while insuring that its

accounts receivables will continue to be paid on a timely and cost effective basis.

 

A credit risk management system is comprised of many kinds of before- and after-sales

products and services that a creditor can implement to minimize the risk of doing business

with a customer who may default.  A sampling of these products and services:

 

Before-Sales

            Credit Insurance

            Credit Reports

            Accounts Receivable Financing

            Credit Industry Groups

            Credit Training

 

After-Sales

            Invoicing & Payment Management

            Soft Call Collection (Collection performed under the creditor’s name)

            Third Party Debt Collection

            Debt Purchasing

            Securitization Support

 

Of these, I would like to tell you about the value of credit industry groups.

 

Credit industry groups bring credit professionals of companies in the same industry together,

in a forum, for a free and confidential exchange of credit information about their common

customers.  Discussion of common accounts not only provides each company with

invaluable facts for determining and evaluating credit risks, it also provides the opportunity

to exchange views with others in the same industry on matters of general business.

 

Even under strict Anti-Trust Laws of the U.S., credit group members are allowed to find out

how their customers are paying their competitors.  New company ownerships, changes in a

company name or location, closures, returned checks, slow payment trends and conversely,

improvements are included in these round table discussions.  One piece of critical credit

information can easily save a member from being saddled with an unpaid accounts

receivable.  The purpose of a credit industry group is not to automatically cut off a present

or future customer.  It will however allow the creditors to respond appropriately and

objectively to the level of credit worthiness of that customer.

 

There are more than 1,500 industry credit groups that are sponsored and operated by the

National Association of Credit Management.  Some of the groups may have as few as 10-15

members and others may contain several dozen.  Although most of these groups are local

or regional in nature, there are about 112 of them that are national in scope.  Some of the

groups have been in existence for only a few years and other have been working together for

several decades.  Not only the NACM, but also organizations and companies have helped to

establish and operate credit industry groups throughout the nation.

 

Some Benefits of Industry Group Membership:

            Up-to-the-minute credit experience

            Information on new credit applicants

            Updates on established accounts

            Recent collection activity

            Networking with other credit professionals on job related issues

 

Credit industry groups, as well developed as they have become, are still a fairly unknown

credit tool for many companies and organizations.  If your company or trade organization is

presently operating without the benefit of a credit industry group, please contact me without

any obligation or commitment and I would be pleased to discuss this wonderful credit risk

management tool with you.

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Steven Gan was the founder and president of Advance & Associates Co., Ltd. in Tokyo

from 1992-2004 and is the president of Stellar Risk Management Services, Inc. in

Northbrook, IL. Steven Gan graduated from the University of Illinois with a BS in Electrical

Engineering and graduated from the Thunderbird-Garvin Graduate School with a Masters

of International Management. Mr. Gan is also a Certified Public Accountant and a Credit

Risk Management Specialist. Reach him at s.gan@icmaj.com

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Is Your CRM Marketing Database Ready For Prime Time?

By Perry Norgarb, perry@agenteers.com

 

“Right, people. Let’s blast out that mail campaign we’ve been planning for so long.”  You set

your Customer Relationship Management software to work searching people and companies

to target.  You realize something’s wrong. Your list is far smaller than anticipated. Many

profiles/categories are not filled in. Numerous records are incorrect or riddled with typos.

 

You realize this campaign isn’t going to happen in a hurry.

 

Time for damage control

Poor data quality, a common reason for failure of CRM systems, is easily avoided.  Your

CRM software is only as good as the information it contains.  How can you avoid unfit-for

-use data permeating your CRM software?  Gather your key users and develop a Data

Capture Procedure, defining rules of use:

            Who has what access rights; who can Create, Insert, Modify or Delete records?  Your

                        system administrator should control this.

            Check for duplicates before creating a record.  Depending on ‘data scrubbing’

                        features of your system, this might require simple searches.

            Do you allow abbreviations or acronyms - IBM or International Business Machines;

                        Inc. or Incorporated?  Consistency of input avoids duplication.

            Is upper and lower case acceptable?  ALL CAPS?

            What's the timing of data entry?  Same day?  On return to the office?

            Check whether your postal service has specific requirements.

            Will primary customer address be postal or physical address?

            Check spellings!  Don't trust spellchecker!  Ask the client - they’ll respect that.  One

                        certain way to get your mail binned is to spell someone’s name incorrectly.

            Confirm entity type - LLC, Inc, etc.

            Emphasize rules for creating new User Definable Fields.  Approval of new UDFs

                        should be required.  Otherwise duplicates will permeate your database, e.g.

                        Lead Source: Yellow Pages, YP, yelo pages.

            Enter email addresses correctly.  Basic but common mistake!

            Set up procedures to create records from inbound emails.

            Will you use Mandatory/Forced fields?

 

Address the issue of backups while you are about it:

            Who's responsible for backups? Who covers when they are absent?

            How frequent are backups? Diarise!

            What method (e.g. Grandfather, Father, Son)? 

            Backup on good quality media. It’s useless to backup, then find on attempting a

                        Restore that it fails! It's good to backup onto multiple data formats.

            Where are backups stored?

            Are backups secure?  It's important for both security and practicality.

 

Once your Data Capture Procedure is finished, everyone should sign off!  Distribute it to all

new employees.  Review for possible revision every three months.

 

Try this: put good and bad records on the overhead at meetings.  Don’t embarrass anybody,

but use it as light-relief.  People learn best when having fun!

 

What if your database is such a mess it needs a complete overhaul?  Turn this challenge into

an opportunity to re-establish contact with clients.  You can put lapses down to data crashes,

but tell them you've fixed the problem!

 

Importantly, help your staff understand what you need from the data to facilitate more

accurate marketing and reporting and hence the success of your business and their careers.

By creating pride and ownership in the database, you create the buy-in necessary for CRM

success. Don’t compromise this critical tool by allowing infection by inferior data.

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Perry Norgarb has specialized in Small Business CRM solutions for the last 15 years. Contact

him or find out more about CRM, Contact Management and other Sales Tracking software

tips and solutions for small businesses at: www.smallbizcrm.com.  You are free to re-publish

this article as long as this bio box and copyright remain intact.  © 28 April, 2005

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Edited by Mark Gibb, Quaestor Equity Partners LLC, mark@quaestorequity.com

 

Mr. Gibb is a Partner of Quaestor. Prior to Quaestor, he was President of SINCO, Inc., a

$20 million provider of safety netting solutions. Before that he was President of Safety

Storage, a $20 million manufacturer of pre-fabricated HazMat buildings. He has also been a

Strategy Consultant for Accenture, and held senior sales and operations roles with Stewart

Warner and Federal Signal. Mr. Gibb has a BA from the University of Illinois and an MBA

from the University of Texas. Contact him at mark@quaestorequity.com or (860)227-2153.

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Copyright 2005 Quaestor Equity Partners LLC, 20821 Oak Lane, Olympia Fields, IL 60461

 

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