Quaestor Equity Partners LLC

The Niche Industry Brief: Highlights for $5 to 50 million makers and marketers of

industrial products.

Second Quarter 2005

________________________________________________________________________

Articles:

Partnering with your Employees to Save Money Using HSAs

Success in Negotiation is 90% Preparation – Using Quad Sheets

Competitive Intelligence from the GSA Advantage Program

________________________________________________________________________

Partnering with your Employees to Save Money Using HSAs

By John Chalekian, jchalekian@hrstore.com, and Mark Gibb,

mark@quaestorequity.com

 

As part of the Prescription Drug Modification Act of 2003, a new program was created to

rein in exorbitant health care costs. Employers can create Health Savings Accounts (HSAs).

HSAs will revolutionize health care similar to the way 401k plans revolutionized retirement

saving. Is this new concept right for you?

 

If you are like most employers, the cost of your employees’ health care has skyrocketed an

average of 15% annually, doubling over five years.  You have probably "shopped around"

and gone through the upheaval of changing insurance companies, medical cards, doctor

networks, etc.  Did the savings last for more than the first year?  Probably not; the new

insurer will raise your rates substantially after they get enough loss experience data. 

Other alternatives include cutting features (vision, dental, prescription coverage); raising

deductibles, co-pays, or out-of-pocket maximums; increasing the employee contribution.

You are paying more.  The employee is paying more and getting less coverage.

 

It is time to find to a real solution

The average family visits the doctor 6.9 times a year, according to the Census Bureau. Most

families have less than $2,000 in health care bills per year. The average employer-paid

medical coverage for a family is $9,950 per year, according to the Kaiser Family Foundation

(KFF).  What accounts for the large difference between the average costs and the premium

paid?  Most, about $4,860, pays for those families who experience catastrophic health events

like cancer. But a sizeable portion, about 31% or $3,090, is administrative cost according to

the New England Journal of Medicine. Much is administering millions of small claims.

 

Small claims are driven by low co-payments. They destroy incentives for controlling health

care costs, because people only pay the $20 co-pay. They go to the doctor for routine cold

and flu, or take a prescription drug that has minimal effect. They feel that at least they’re

getting something for the high premiums.

 

How HSAs work

HSAs combine high deductible catastrophic health insurance and a tax-free reimbursement

and savings account. The employer sets up the HSA with a financial institution and buys the

high deductible insurance coverage. Both employer and employee may contribute to the

HSA.  The employee pays first dollar health costs, up to the deductible amount, directly to

the doctor, after receiving an Explanation of Benefits statement from the insurance

company. The employee has a debit card or checks drawing on the HSA to pay these bills.

 

The insurance policy must have a minimum deductible of $1,000 for single coverage and

$2,000 for family coverage. It could go as high as $5,150 for family coverage.  The higher the

deductible, the lower the insurance policy premium, and the more money can be put in the

HSA. The maximum HSA contribution is equal to the deductible. This is not a use-it-or-

lose-it plan like the Section 125 Plans. Unused funds can accumulate tax-free and be used for

retirement. It rewards employees who work to control health costs.

 

The new math - quantifying the mess

Here’s an example:

 

Typical family coverage                                                                       $9,950 per year

 

Catastrophic health policy (average premium$5,150 deductible)        $3,300 (KKF figure)

HSA Employer contribution deposited into the HSA                         $5,150

Total cost of insurance plus HSA contribution                                   $8,450

 

Savings over the traditional policy (a 15% reduction)                         $1,500

 

In addition, if the employee has typical health care bills of $2,000 per year, then he will have

$3,150 left at year-end, which can pay future bills or be saved for retirement. This is a new

way of doing business. Call me or consult with those knowledgeable on the benefits and

procedures for starting an HSA at your company.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

John Chalekian recently joined the staff of The HR Store, a full-service Human Resources

consulting firm. The HR Store (www.hrstore.com) provides strategic solutions that impact a

company's bottom line. For more information on HSAs, please contact John directly via

email: jchalekian@hrstore.com or call (847) 215-6706 for a free phone consultation.

________________________________________________________________________

Success in Negotiation is 90% Preparation - Using Quad Sheets

By Pojen Suhendra, psuhendra@federalsignal.com

 

Regardless of the company size or the product, preparation is the key to purchasing

negotiations. Yet it is often underestimated. Why? Many think that formal negotiation

preparation is only for major corporations. Others think that interpersonal skills are

sufficient to overcome difficult situations. However, without proper planning, purchasers:

           Don’t know what their negotiation position should be

           Don’t anticipate what the other party will do

           Can’t realistically respond to the other party’s proposals

           Don’t know if the agreement is reasonable

 

Smaller companies have limited resources with which to do formal negotiation preparation.

The Quad Sheet is a tool that is tremendously useful in negotiation preparation and can

significantly improve the outcomes without spending too much of your resources.

 

Quad Sheets

A Quad Sheet is divided into four quadrants, each representing one aspect of an issue: Facts,

Tactics, Goals, and Supplier Benefits. Fill it out, and you have completed most of your

preparation for that issue. It’s important to use one sheet for each negotiation issue (quality,

delivery, pricing, etc.). This avoids the practice of bundling that can distort the negotiation.

 

Facts – include external and internal information. You can input important facts about your

company (e.g. we need 15 days to process invoices). Or more importantly, include all offers

from suppliers. This allows you to scan your best offers quickly. You can confidently ask for

a better proposal knowing your request is reasonable, and knowing your best alternative.

 

Tactics – include questions, how you want to introduce them, and how to obtain the

desired responses. Instead of Yes/No questions, ask open-ended questions. They can

produce unexpected better offers. Plan exhibits that illustrate your position (e.g. historical

data on marketing initiatives can support your request for joint marketing funds). Don’t

follow your tactics so closely that you don’t follow up on suppliers’ responses, or ask already

answered questions. Check your Tactics quadrant to ensure all questions are covered.

 

Goals – include your best-case scenario, and the minimum you’ll accept. This prevents you

from moving on without achieving your goals. Although it seems simple, it’s important to

research what you can live with, and what is possible. This lets you pursue goals confidently.

 

Supplier Benefits – look at the negotiation from your vendor’s viewpoint. This is counter-

intuitive for most people, but it is crucial. It’s very effective to frame your proposals in terms

of benefits to the supplier, either direct or indirect. Avoid thinking in terms of zero-sum

game; almost all issues have some benefit to the supplier. For example, a future pricing

mechanism gives the supplier stable pricing for budgeting purposes, and eliminates costs of

future bid processes. Most vendors are impressed with your preparation, and appreciate that

you took time to consider their viewpoint. That opens significant opportunities.

 

Fill out a Quad Sheet on each issue, and you have completed your negotiation preparation.

And thorough preparation leads to the best results.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Pojen Suhendra is a purchasing professional at Federal Signal Corp., a $1.2 billion

manufacturer with many diversified divisions. As part of a nine-member corporate

purchasing organization, Pojen supports 120 purchasing professionals worldwide. Contact

Pojen at psuhendra@federalsignal.com.

________________________________________________________________________

Competitive Intelligence from the GSA Advantage Program

By Paul Graham, P.E., CnIConsulting@mcihispeed.net

 

You are evaluating your offering terms (price, discounts, delivery, etc.) for new or existing

products. You have done all the obvious competitive intelligence – defined by the Society of

Competitive Intelligence Professionals (http://www.scip.org/ci/) as "the legal and ethical

collection and analysis of information regarding the capabilities, vulnerabilities, and

intentions of business competitors." You have:

            Tried to obtain competitor catalogs and price lists

            Tried to get pricing through distribution channels

            Attended trade shows to find information from their employees or distributors

            Purchased their products for analysis

 

What else can you do? The U.S. General Services Administration’s GSA Advantage program

is a way to supplement your normal channels of competitive intelligence to find your

competitor’s product pricing and strategies.

 

The GSA Advantage program

Our tax dollars fund many programs, including GSA Advantage. It offers Governmental

agencies a web-based way to procure millions of products from tens of thousands of

businesses. While intended to link Federal purchasers with approved products and services

quickly, confidently, and at best value, GSA Advantage can also help you know:

            If your product is priced right against your competitors

            If your quantity discounts are competitive

            If your delivery times are typical

            If the additional cost you charge for setup and delivery are competitive

            If there are other distribution methods for competitive products

 

Do your competitors use the GSA Advantage program?

To find out, go to www.gsaadvantage.gov. GSA Advantage is a fully searchable database

by keyword, part number, manufacturer, contractor or contract number, or product

classification. Enter a competitor’s name in the "What are you looking for?" box, and use the

default "All categories" in the dropdown. (Hint: using quotations marks around the name

will avoid extraneous results.)

 

If your inquiry yields a "hit", you will go to a Search Results screen. In the Search Results

screen you will see the NSN/Mfr. Part No/Product column. Clicking on the NSN number

(National Stock Number, a 13-digit number that is assigned based on the end use of the

item) will send you to the Product Detail screen showing:

            Detailed product description

            Delivery

            Unit price

            Discounts

            Manufacturers part number, contract number and contact info

            Minimum and maximum order quantities

            Stocking status

            Shipping and packaging details

 

Back at the Search Results page, if Options/Accessories appears in the Price/Delivery

column for an item, click on it and you will go to a Product Configuration screen to

understand options beyond the base model.

 

Looking for other competitors

Also on the Search Results page, you will find at the top a listing of Suggested Categories.

Select the one or ones that most closely fit your product range and you will find a listing of

other related products and their manufacturers.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Paul Graham has a broad background researching and managing the design of new products

and processes in Engineering, Marketing, Sales, and Quality, is a Registered Professional

Engineer, and is a diverse inventor of electrical, acoustic, aerodynamic, radio based and

illumination products. Reach him at CnIConsulting@mcihispeed.net or (708) 420-9201.

________________________________________________________________________

Edited by Mark Gibb, Quaestor Equity Partners LLC, mark@quaestorequity.com

 

Mr. Gibb is a Partner of Quaestor and President of SINCO, Inc., a $20 million provider of

safety netting solutions. Prior to Quaestor, he was President of Safety Storage, a $20 million

manufacturer of pre-fabricated HazMat buildings. Before that he was a Strategy Consultant

for Accenture, and he held senior sales and operations roles with Stewart Warner and

Federal Signal. Mr. Gibb has a BA from the University of Illinois and an MBA from the

University of Texas. Contact him at mark@quaestorequity.com or (708)668-7640.

________________________________________________________________________

Copyright 2004 Quaestor Equity Partners LLC, 20821 Oak Lane, Olympia Fields, IL 60461

 

The Niche Industry Brief is published monthly by Quaestor Equity Partners LLC. To

subscribe, please email nib-request@quaestorequity.com with 'subscribe' in the subject line.

To provide feedback, report any technical difficulties, or unsubscribe, please email

mark@quaestorequity.com. Visit our website at www.quaestorequity.com.